Sales Fundamentals (Non-Digital)

About this Course

Sales Fundamentals (Non-Digital) is a practical, hands-on course designed to equip individuals with the essential skills required to succeed in face-to-face selling environments. In a world increasingly driven by technology, the power of personal connection, persuasive communication, and relationship building remains one of the strongest drivers of business growth. This course focuses on traditional, in-person sales techniques that build trust, influence buying decisions, and create long-term customer loyalty.

Participants will learn the core principles of prospecting, customer engagement, needs assessment, product presentation, objection handling, negotiation, and closing techniques. The training emphasizes confidence building, emotional intelligence, body language mastery, and ethical selling practices. It also provides practical strategies for retail sales, field sales, and direct customer interactions.

Through role-plays, real-life scenarios, and interactive exercises, learners will gain the confidence to approach customers professionally, communicate value effectively, and increase sales performance. Whether you are a beginner in sales, a business owner, or a sales representative seeking to sharpen your skills, this course provides the foundational tools needed to improve results and boost revenue.

Course Outline

Introduction to Sales Principles

• Understanding the sales process

• The role of sales in business growth

• Characteristics of successful sales professionals

• Ethical selling practices

Prospecting and Customer Approach

• Identifying potential customers

• Preparing for sales interactions

• First impressions and rapport building

• Effective customer engagement techniques

Understanding Customer Needs

• Asking the right questions

• Active listening skills

• Identifying pain points

• Matching solutions to customer needs

Product Presentation and Demonstration

• Communicating product value clearly

• Highlighting features and benefits

• Handling product demonstrations professionally

• Storytelling in sales

Handling Objections and Negotiation

• Understanding common objections

• Responding confidently to concerns

• Negotiation basics

• Maintaining professionalism under pressure

Closing the Sale and After-Sales Service

• Recognizing buying signals

• Effective closing techniques

• Upselling and cross-selling

• Building repeat customers and referrals

Personal Effectiveness in Sales

• Confidence and body language

• Time management for sales professionals

• Goal setting and performance tracking

• Continuous self-improvement