Let Consumers Experience Your Product.
Let the Experience Win Them Over.
Advertising tells people what your product can do. Test & Tell lets them experience it for themselves.
Test & Tell by Flipbz is a consumer product experience and brand discovery programme that gives brands an opportunity to put their products directly into the hands of potential customers.
Participating brands provide product samples, trial sizes, promotional units, service experiences or trial versions of digital products for selected consumers and brand admirers to experience.
Consumers get the opportunity to test the product, experience the brand and tell us what they think.
For brands, it is an opportunity to turn curiosity into experience, experience into trust, and trust into new customers and potentially loyal brand advocates.
Let them try it. Let them experience it. Let your product speak for itself.
What is Test & Tell?
Test & Tell is a Flipbz consumer engagement programme created to bring brands, products and potential customers together through real product experiences. Instead of depending entirely on advertisements to convince consumers, participating brands allow consumers to actually experience their products.
Depending on the type of product or service, brands may provide:
Consumers can then interact with the product, understand what makes it different and provide feedback based on their actual experience.
For a consumer who already admires your brand:
Test & Tell can be the push needed to finally try your product.
For someone discovering your brand for the first time:
It can become the beginning of a new customer relationship.
Your Next Loyal Customer May Simply Need to Try Your Product First
Think about how consumers make purchasing decisions.
Sometimes the problem is not the product. The consumer simply hasn't experienced it yet. Test & Tell helps remove that barrier.
Give the right consumers an opportunity to experience your product without requiring them to make the full purchasing commitment first.
If they enjoy the experience, you haven't simply distributed a sample. You may have acquired a new customer.
From Trial to Customer
Test & Tell provides the direct catalyst that connects consumer interest with genuine experience.
More Than Product Sampling
Test & Tell is designed to go beyond simply handing out free products. It creates a structured interaction between your brand and consumers. Consumers can discover your brand, learn about your product, experience it, provide feedback and continue engaging with your brand through Flipbz.
Shift in Perspective
The objective is not simply: “How many samples did we distribute?”
The more important questions are:
How many consumers discovered the product?
How many actually experienced it?
What did they think about it?
Would they consider buying it?
Would they recommend it?
Can some of these consumers become customers?
How Test & Tell Works
Flipbz will organise Test & Tell programmes periodically, with individual editions designed around selected consumer groups, locations, product categories, industries or special campaigns.
Brands Are Invited to Participate
Brands can participate as Participating Brands, Featured Brands or Programme Sponsors, depending on the particular edition and available participation opportunities.
Your Product or Experience Is Selected
Your brand determines what consumers will experience. This could be a physical product sample, trial pack, product unit, service demonstration, digital trial, promotional experience or another suitable format.
Flipbz Creates the Consumer Experience
Depending on the programme, Flipbz will bring together selected consumers, product users, potential customers and brand admirers to discover and experience participating brands.
Consumers Test Your Product
Participants receive or interact with your product and experience what your brand has to offer.
Consumers Tell
Consumers are encouraged to share their experience, opinions and feedback. This gives participating brands an opportunity to understand consumer reactions beyond assumptions.
The Relationship Can Continue
The interaction doesn't necessarily end when Test & Tell ends. Interested consumers can discover more about participating brands, follow their activities, explore their products and continue engaging with them through Flipbz and the brand's own channels.
The objective is simple: turn a product trial into the beginning of a customer relationship.
Why Should Your Brand Participate?
Put Your Product Directly in Front of Potential Customers
Your product cannot win over a consumer who has never experienced it. Test & Tell gives you an opportunity to move beyond awareness and create an actual product experience.
Turn Brand Admirers Into Product Users
Some consumers already know your brand. They may follow you, recognise your packaging or have heard recommendations from friends, but they have never purchased from you. Test & Tell gives these consumers a reason to finally experience your product. Today's admirer could become tomorrow's customer.
Introduce New Products to Consumers
Launching something new? Test & Tell can help consumers understand it. Whether you are introducing a completely new product, new flavour, new package, new service, new app or new feature, allowing consumers to experience it can reduce the uncertainty that often surrounds new products.
Let Your Product Do the Convincing
You can tell consumers your product tastes better, works better, feels better, performs better or offers better value. But sometimes the strongest argument is simply: “Try it yourself.” A good product can become one of your most powerful marketing tools when the right consumers actually experience it.
Turn Trial Into Customer Acquisition
Product sampling becomes significantly more valuable when it is connected to a customer-acquisition strategy. Test & Tell is designed around that opportunity. A consumer may enter the programme simply wanting to try something new. But after experiencing your product, that consumer could:
Purchase the full product
Visit your website
Follow your social media pages
Explore other products from your brand
Recommend the product to someone else
Leave useful product feedback
Remember your brand when they are ready to buy
Become a repeat customer
Become a loyal brand advocate
This is why Test & Tell should not be viewed simply as giving products away.
It is an opportunity to introduce your product to people who could eventually pay for it repeatedly.
Get Real Consumer Feedback
Sometimes brands are too close to their products. Consumers see things differently. They notice the packaging. They notice the taste. They notice the price. They notice how easy the product is to use. They notice what they like. And they notice what could be improved.
Test & Tell gives participating brands an opportunity to hear directly from the people they ultimately want to serve.
Depending on the particular programme, consumer feedback may help brands better understand:
Better consumer understanding can lead to better products, better communication and better marketing decisions.
A Powerful Way to Support a New Product Launch
Launching a product is one thing. Getting consumers to actually try it is another. Test & Tell can complement your product-launch strategy by creating direct product experiences around the launch. Instead of consumers simply seeing your announcement, some of them can actually experience what you are launching.
Launch Progression:
For brands introducing unfamiliar products or entering highly competitive categories, that first experience can be especially important.
Test & Tell is Also for Digital Products and Services
You don't need to manufacture a physical product to participate. Digital businesses and service brands can also create trial experiences.
The principle remains the same: Let potential customers experience the value before asking them to fully commit.
Build Product Awareness Through Experience
Consumers are exposed to countless advertisements every day. But experiences are different. A consumer who actually tasted your product, used your service or interacted with your platform now has something more powerful than advertising awareness. They have a personal experience with your brand that makes it easier to remember and consider.
Create Conversations Around Your Product
Good consumer experiences create conversations. Someone tries your product and tells a friend. Someone discovers a new flavour and posts about it. Someone finds a useful app and recommends it. Test & Tell gives brands an opportunity to create the first spark for those conversations.
Discover What Consumers Think Before Going Big
Test & Tell can be valuable before a larger product rollout or marketing campaign. A controlled consumer experience can help your brand observe reactions before investing heavily in broader promotion. Real consumer reactions can reveal things boardroom discussions cannot.
Reach Consumers Open to Discovering New Brands
Connect with consumers who are interested in discovering, experiencing and talking about products. Instead of interrupting consumers with advertisements, offer them something they can actually experience. Move from “Look at our ad” to “Come experience what we created.”
Participate as a Brand
Brands can participate in Test & Tell by providing products, samples, trials or experiences for consumers. Participation opportunities may include:
Product Sampling
Provide physical product samples or trial sizes for consumers to experience.
Product Testing
Allow selected consumers to test products and provide feedback.
Digital Trials
Provide temporary access, trial versions or selected premium features for digital products.
Service Experiences
Introduce consumers to your service through demonstrations, introductory sessions or controlled trials.
New Product Launches
Use Test & Tell as part of the introduction of a new product, variant or service.
Promotional Experiences
Provide branded experiences, promotional items, introductory offers or creative consumer interactions.
Participate as a Test & Tell Sponsor
Brands that want greater involvement may participate as programme sponsors where sponsorship opportunities are available. Sponsorship positions your brand beyond product participation and gives it greater association with the overall Test & Tell experience.
Depending on the particular edition and sponsorship package, opportunities may include:
Specific sponsorship benefits will depend on the structure, location and scale of each Test & Tell programme.
Who Can Participate?
Test & Tell is suitable for established brands, growing brands, startups and new products seeking genuine consumer exposure. Potential categories include:
What Can Your Brand Achieve Through Test & Tell?
A successful Test & Tell participation can support several brand objectives simultaneously:
Product Discovery
Introduce your products to consumers who may never have encountered them.
Product Trial
Move consumers from simply knowing your brand to actually experiencing it.
Customer Acquisition
Create opportunities for trial users to become paying customers.
Consumer Feedback
Understand what real consumers think about your product.
Product Awareness
Increase familiarity with new and existing products.
Product Education
Explain unfamiliar products, features and benefits through direct experience.
New Product Launch Support
Give consumers an opportunity to experience new products during launch campaigns.
Brand Visibility
Put your brand in front of active consumers.
Consumer Engagement
Create meaningful interactions beyond traditional advertising.
Brand Trust
Allow positive product experiences to strengthen consumer confidence.
Consumer Insight
Learn what attracts, excites or discourages potential customers.
Word of Mouth
Create experiences consumers may naturally discuss with others.
Customer Loyalty
Begin relationships that can develop beyond the initial trial.
Don't Just Tell Consumers Your Product is Good.
Let Them Experience It.
Every day, brands spend money trying to convince consumers. Sometimes the shortest route to conviction is experience. If you believe in your product, put it where consumers can interact with it.
From First Experience to Loyal Customer
The real value of Test & Tell isn't the moment a consumer receives your product. It is what can happen afterwards.
Discovery
A consumer encounters your brand.
Experience
They test your product or service.
Opinion
They form a genuine impression.
Interest
They decide they want to know more.
Purchase
They become a customer.
Repeat Purchase
A positive experience brings them back.
Loyalty
Your product becomes part of preferred choices.
Why Flipbz?
Flipbz is built around the relationship between brands, consumers and business opportunities. Test & Tell forms an important part of that ecosystem by helping brands move beyond simply being listed or advertised and into direct consumer experiences.
Through Flipbz, brands can build visibility, receive ratings and reviews, communicate with consumers, showcase products and participate in consumer-focused programmes designed to strengthen brand discovery and engagement.
Make Test & Tell Part of Your Strategy
You don't have to wait until your product is struggling before seeking consumer engagement. Test & Tell can support different stages of your brand journey.
The Next Test & Tell
Flipbz will organise Test & Tell programmes periodically, and participation opportunities may differ between editions. Brands interested in participating are encouraged to register their interest early.
Once an upcoming Test & Tell programme is announced, eligible brands can receive information about:
Bring Your Product. We'll Bring the Experience to Life.
You've spent time developing your product. You've invested in the packaging. You've worked on the quality. You've built the brand. Now give more consumers an opportunity to experience what you've created.
Whether you want to introduce a new product, acquire new customers, generate consumer feedback, create awareness or simply put your product in front of more potential users, Test & Tell gives your brand a practical way to move consumers from awareness to experience.
LET THEM TEST IT. LET THEM TELL.
Put your product in the hands of your next potential customers.
Test & Tell by Flipbz
Experience creates confidence. Confidence influences choice.